Laura Breitner, Autor bei SKOPOS CONNECT GmbH

About Laura Breitner

This author has not written his bio yet.
But we are proud to say that Laura Breitner contributed 13 entries already.

Entries by Laura Breitner

Insight Community together with IKEA: How IKEA lives customer proximity

8. October 2024

Together with IKEA, we took a fascinating look at the future of market research and customer loyalty at the Deeper Insights Days. In our presentation “The Better Together Community – How IKEA puts its customers at the center”, our Managing Director Oliver Kern and Annette Mittelsdorf, Customer Information and Insight Leader at IKEA, showed how IKEA is gaining deep insights into the lives and behavior of its customers by building a strong community.

AI meets CX – development, practical example and implementation tips

8. January 2024

The rapid development of artificial intelligence (AI) is having a significant impact on the topic of CX in a wide range of industries. Integrating AI into customer experience strategy can be a game changer for companies looking to intensify their customer centricity efforts while making operational processes more efficient and effective

A very personal review – that was suceet23 in Wiesbaden

31. October 2023

Two days at the succeet23 in Wiesbaden not only offered a showcase for innovations and discussions in the market research industry, but also a platform for a rich exchange of experiences.

Agile instead of fragile – using the strengths of communities

30. October 2023

The digital era has changed market research and in doing so has brought the role of online research communities to the fore. Online research communities have the potential to significantly increase the quality and efficiency of research projects. In a recent webinar, we highlighted this aspect under the title “Agile instead of fragile: Using the strengths of online research communities”.

Fressnapf shows how it’s done – mystery shopping and CX, the perfect combination

7. August 2023

In an age of increasing customer focus and innovation, it is essential to try new things and take on new projects. A good customer experience (CX) is what sets companies apart these days. Mystery shopping, on the other hand, is the professional quality test for optimizing service processes.

Three factors for successful B2B communities

2. August 2023

B2B stands for ‘bound to be busy’. Time is valuable and often limited. This means that surveys of this rather difficult target group are often not so easy to conduct via a panel. This is especially true when not just one, but several studies are in the planning stage.

4 Types of Communities – SKOPOS CONNECT GmbH

6. January 2023

Interesting, sophisticated, sexy: an attractive mix of qualitative and quantitative elements – a closed, responsive research design paired with an individual branding – all of these aspects help your Insight Community become a positive touchpoint with your brand. And that’s exactly what we aim for!