AND MORE TURNOVER

FOR STRONGER CUSTOMER FOCUS

4 TYPES OF COMMUNITIES

4 TYPES OF COMMUNITIES

FOR CUSTOMER FOCUS

AND MORE TURNOVER

Today, companies are becoming more and more agile, the amount of data is constantly growing and stakeholders’ demands are changing on a daily basis.

4 Types of Communities

Interesting, sophisticated, sexy: an attractive mix of qualitative and quantitative elements – a closed, responsive research design paired with an individual branding – all of these aspects help your Insight Community become a positive touchpoint with your brand. And that’s exactly what we aim for!

A community delivers both: flexibility – because methods can be mixed and matched – and efficiency – because even complex issues can be broken down into simple and quick activities.

An Insight Community is your digital direct link with your consumers. It’ intention is rather strategic implying a promise to your customers: to be able to participate, to make an impact, to shape the future. A Pop-up Community focuses more on quick access to real consumers in a limited amount of time and a clear schnellen Zugang zu echten Kunden – auf bestimmte Zeit und mit einem klaren Themenfokus. Due to an agile technology and short lead times the possibilities are manifold.

Both community types can be set up either as a branded community with direct reference to the brand or as an unbranded community without brand reference but with access to previous non-customers and a stronger focus on products and services.

Based on use cases, we will present the different community variants in detail. Find out what advantages the individual types offer you and how you can establish a direct dialog with your customers.

Intrigued? Find out all the details!

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