{"id":9506,"date":"2024-10-08T14:23:51","date_gmt":"2024-10-08T12:23:51","guid":{"rendered":"https:\/\/www.skopos-connect.de\/uncategorized\/insight-community-gemeinsam-mit-ikea-wie-ikea-kundennaehe-lebt"},"modified":"2026-04-30T09:20:44","modified_gmt":"2026-04-30T07:20:44","slug":"insight-community-together-with-ikea-how-ikea-lives-customer-proximity","status":"publish","type":"post","link":"https:\/\/www.skopos-connect.de\/en\/news\/insight-community\/insight-community-together-with-ikea-how-ikea-lives-customer-proximity","title":{"rendered":"Insight Community together with IKEA: How IKEA lives customer proximity"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-locs2dg7-45e2fca2d8adf9a074900bc119d55a2b\">\n.avia-section.av-locs2dg7-45e2fca2d8adf9a074900bc119d55a2b{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2024\/08\/IKEA_Innovationsmanagement_Insight_Communities.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-locs2dg7-45e2fca2d8adf9a074900bc119d55a2b main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-small-hide av-mini-hide avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-70 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='70' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9506'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-aga396-c06e4889ebb2230f29d3db2683b8584b\">\n.flex_column.av-aga396-c06e4889ebb2230f29d3db2683b8584b{\npadding:0 0 0 100px;\n}\n.avia_transform .flex_column.av-aga396-c06e4889ebb2230f29d3db2683b8584b{\nanimation-duration:2s;\n}\n\n@media only screen and (min-width: 990px){ \n.flex_column.av-aga396-c06e4889ebb2230f29d3db2683b8584b{\npadding:0 0 0 50px;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n.flex_column.av-aga396-c06e4889ebb2230f29d3db2683b8584b{\npadding:0 0 0 30px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n.flex_column.av-aga396-c06e4889ebb2230f29d3db2683b8584b{\npadding:0 0 0 10px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n.flex_column.av-aga396-c06e4889ebb2230f29d3db2683b8584b{\npadding:0 0 0 10px;\n}\n}\n<\/style>\n<div  class='flex_column av-aga396-c06e4889ebb2230f29d3db2683b8584b av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div av-animated-generic zoom-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-xtk3e-ab3db647ab06d3322b78c73cec5da8c6\">\n#top .av_textblock_section.av-xtk3e-ab3db647ab06d3322b78c73cec5da8c6 .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-xtk3e-ab3db647ab06d3322b78c73cec5da8c6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttop\">Insight Community<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pvmvu-5860573651f5c32a9bf1544e00677818\">\n#top .hr.hr-invisible.av-pvmvu-5860573651f5c32a9bf1544e00677818{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-pvmvu-5860573651f5c32a9bf1544e00677818 hr-invisible  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5wxe0a-451724dae6c57aba40f5b03a435a6fa4\">\n#top .av_textblock_section.av-5wxe0a-451724dae6c57aba40f5b03a435a6fa4 .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-5wxe0a-451724dae6c57aba40f5b03a435a6fa4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttop\">together with IKEA: <\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3x9vcq-d53606fe48c7afd64ccacb8e4a7d39f3\">\n#top .hr.hr-invisible.av-3x9vcq-d53606fe48c7afd64ccacb8e4a7d39f3{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-3x9vcq-d53606fe48c7afd64ccacb8e4a7d39f3 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2sf3tm-e4fe0ed56438da720ba132efb87c1f9d\">\n#top .av_textblock_section.av-2sf3tm-e4fe0ed56438da720ba132efb87c1f9d .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-2sf3tm-e4fe0ed56438da720ba132efb87c1f9d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttop\">How IKEA lives customer proximity<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldlos6xz-e91b131b9e1320e9fd513ffd450484bc\">\n.avia-section.av-ldlos6xz-e91b131b9e1320e9fd513ffd450484bc{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2024\/09\/Better-together-Community-IKEA.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-ldlos6xz-e91b131b9e1320e9fd513ffd450484bc main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_one_full  av-desktop-hide av-medium-hide avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-35 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='35' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9506'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gij1je-558a8ea8846213799730675eff6536ef\">\n.flex_column.av-1gij1je-558a8ea8846213799730675eff6536ef{\npadding:0 0 0 100px;\n}\n.avia_transform .flex_column.av-1gij1je-558a8ea8846213799730675eff6536ef{\nanimation-duration:2s;\n}\n\n@media only screen and (min-width: 990px){ \n.flex_column.av-1gij1je-558a8ea8846213799730675eff6536ef{\npadding:0 0 0 50px;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n.flex_column.av-1gij1je-558a8ea8846213799730675eff6536ef{\npadding:0 0 0 30px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n.flex_column.av-1gij1je-558a8ea8846213799730675eff6536ef{\npadding:0 0 0 10px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n.flex_column.av-1gij1je-558a8ea8846213799730675eff6536ef{\npadding:0 0 0 10px;\n}\n}\n<\/style>\n<div  class='flex_column av-1gij1je-558a8ea8846213799730675eff6536ef av_one_full  avia-builder-el-8  avia-builder-el-no-sibling  first flex_column_div av-animated-generic zoom-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldlotw2q-a30b35d2838c2f12d3d6d4449cc7034f\">\n#top .av_textblock_section.av-ldlotw2q-a30b35d2838c2f12d3d6d4449cc7034f .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-ldlotw2q-a30b35d2838c2f12d3d6d4449cc7034f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttopmo\">Insight Community<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1e8rl16-5e5f810d4390e13c22eb946c03a02d30\">\n#top .hr.hr-invisible.av-1e8rl16-5e5f810d4390e13c22eb946c03a02d30{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-1e8rl16-5e5f810d4390e13c22eb946c03a02d30 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldlou7mz-a1ad002485edc03860cee42eb06f6eb4\">\n#top .av_textblock_section.av-ldlou7mz-a1ad002485edc03860cee42eb06f6eb4 .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-ldlou7mz-a1ad002485edc03860cee42eb06f6eb4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttopmo\">together with IKEA: <\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1cxgp0q-4f144a06fa3dba7b73e839a30e773241\">\n#top .hr.hr-invisible.av-1cxgp0q-4f144a06fa3dba7b73e839a30e773241{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-1cxgp0q-4f144a06fa3dba7b73e839a30e773241 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldloufz2-64ce4aee9850872d6ad834a2fcdf9fb5\">\n#top .av_textblock_section.av-ldloufz2-64ce4aee9850872d6ad834a2fcdf9fb5 .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-ldloufz2-64ce4aee9850872d6ad834a2fcdf9fb5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttopmo\">How IKEA lives customer proximity<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9506'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1berte2-5f09dca5f66f48c69cee936953d28f6c av_one_full  avia-builder-el-14  el_after_av_section  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-ldlouqad-10a6e65d4a5d677ace3c1ccd49169ec6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Together with IKEA, we took a fascinating look at the future of market research and customer loyalty at the Deeper Insights Days. In our presentation \u201cThe Better Together Community \u2013 How IKEA puts its customers at the center\u201d, our Managing Director Oliver Kern and Annette Mittelsdorf, Customer Information and Insight Leader at IKEA, showed how IKEA is gaining deep insights into the lives and behavior of its customers by building a strong community.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17ihnu2-2f05021373c2c80469ae5eefeab0a55f\">\n.avia_transform .flex_column.av-17ihnu2-2f05021373c2c80469ae5eefeab0a55f{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-17ihnu2-2f05021373c2c80469ae5eefeab0a55f av_one_full  avia-builder-el-16  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-ldlov350-983478ffd17b534660b001b984652254 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">IKEA&#8217;s Better-Together community<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15vlgoa-2bdf7d5ec61d1da508b96f8ac38c4e0f\">\n#top .hr.av-15vlgoa-2bdf7d5ec61d1da508b96f8ac38c4e0f{\nmargin-top:20px;\nmargin-bottom:0px;\n}\n.hr.av-15vlgoa-2bdf7d5ec61d1da508b96f8ac38c4e0f .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-15vlgoa-2bdf7d5ec61d1da508b96f8ac38c4e0f hr-custom  avia-builder-el-18  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<div  class='flex_column av-127s3ca-f78760fd1c93780089365521865ad62e av_one_full  avia-builder-el-19  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-ldlovcmg-009981ee35c796b8d310214c22a0aab1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Launched in 2022, the \u201cBetter Together\u201d insight community not only enables IKEA to quickly and effectively gather valuable insights into its customers, but also fosters an ongoing dialog with members. With over 1,300 active participants and a high response rate of 35%, numerous projects have already been successfully implemented to help IKEA better understand the needs and desires of its target groups.<\/p>\n<p style=\"text-align: center;\">The community relies on a combination of quantitative and qualitative methods. From classic surveys and diary studies to interactive formats such as co-creation workshops, photo and video uploads \u2013 the versatility of the tools makes it possible to generate comprehensive insights. One example of this is the \u201cSecond Hand\u201d area: the community has shown that second-hand products are increasingly in demand for various reasons, including sustainability and value for money. These insights directly led to the launch of the popular \u201cIKEA Second Chance\u201d program, in which slightly damaged products are offered at a discount.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcmvhe-80a2391d93c4a12051f0a0c501fa1547\">\n.avia_transform .flex_column.av-kcmvhe-80a2391d93c4a12051f0a0c501fa1547{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-kcmvhe-80a2391d93c4a12051f0a0c501fa1547 av_one_full  avia-builder-el-21  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-lks4pf6g-34fc7e8dc2ecad65871ccebcab46ddc9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Key insights and projects of the \u201cBetter Together\u201d community<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jrwk76-8f2db56d776236c24f7832148707c991\">\n#top .hr.av-jrwk76-8f2db56d776236c24f7832148707c991{\nmargin-top:20px;\nmargin-bottom:0px;\n}\n.hr.av-jrwk76-8f2db56d776236c24f7832148707c991 .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-jrwk76-8f2db56d776236c24f7832148707c991 hr-custom  avia-builder-el-23  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<div  class='flex_column av-gx37qq-46878398b43980ad1398ca3b3249e938 av_one_full  avia-builder-el-24  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lks4pta3-c5a9a8dc6b0e62e4e86f182f25c41559 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Constant interaction with community members provides IKEA with deep insights into the real lives of customers, their purchasing behavior and attitudes. Iterative testing allows specific topics to be explored in depth. One example is the trend towards second-hand shopping. The community showed that second-hand shopping is not only attractive for sustainability reasons, but also because of the price and the opportunity to get products that are no longer available.<\/p>\n<p style=\"text-align: center;\">Despite these insights, a survey showed that only 30% of respondents see IKEA as a pioneer in the second-hand sector. This insight led to the introduction of the \u201cIKEA Second Chance\u201d section, where furniture and other products with minor defects are offered at a reduced price. This section has proven extremely popular and is highly valued by customers.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ejsobz-584381a8a06cb3273939bf7b8901f372\">\n.avia_transform .flex_column.av-ejsobz-584381a8a06cb3273939bf7b8901f372{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-ejsobz-584381a8a06cb3273939bf7b8901f372 av_one_full  avia-builder-el-26  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-lxctz1zv-3364c3400023d01ba08e8574c675091d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Community insights create an advantage<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cumtcv-36e41fc923a8cdcfb2310611a687618d\">\n#top .hr.av-cumtcv-36e41fc923a8cdcfb2310611a687618d{\nmargin-top:20px;\nmargin-bottom:0px;\n}\n.hr.av-cumtcv-36e41fc923a8cdcfb2310611a687618d .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-cumtcv-36e41fc923a8cdcfb2310611a687618d hr-custom  avia-builder-el-28  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<div  class='flex_column av-az8jof-16cdc00640c778d35f77a338a4360f9a av_one_full  avia-builder-el-29  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lxctzezk-965dbb7416c8c9f3ab0a3c72feac0b8f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">The collaboration with IKEA is an impressive example of how community-based market research can drive sustainable innovation and transformation. Companies like IKEA rely on this form of customer engagement to optimize not only the shopping experience but also the post-purchase experience, thus meeting the needs of their customers in the long term.<\/p>\n<p style=\"text-align: center;\">Well-executed market research can enable sustainable transformations. And that is exactly what we have achieved through our collaboration with IKEA.<br \/>\nFind out more about our collaboration with IKEA and how our \u201cBetter Together\u201d community is helping IKEA to gain a deep understanding of customer behavior and attitudes, paving the way for a more customer-centric future.<\/p>\n<p style=\"text-align: center;\">Curious? Watch the recording and discover how community insights are shaping the future of market research. Click here for the exclusive video recording.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2878ci-90185cfdf07e8588595abeac5019c9ef\">\n.flex_column.av-2878ci-90185cfdf07e8588595abeac5019c9ef{\npadding:20px 20px 20px 20px;\nbackground-color:#f2f2f2;\n}\n<\/style>\n<div  class='flex_column av-2878ci-90185cfdf07e8588595abeac5019c9ef av_one_full  avia-builder-el-31  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lqz2gbot-74b76fbec156b600888a200f936bc764 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Curious? Here&#8217;s the link to the video recording.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-mol5hn8w-e582af3256ddbe86c18e383589470f45-wrap avia-button-center  avia-builder-el-33  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mol5hn8w-e582af3256ddbe86c18e383589470f45\">\n#top #wrap_all .avia-button.av-mol5hn8w-e582af3256ddbe86c18e383589470f45{\nfont-size:19px;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/youtu.be\/N-BMT-Ag9SY'  class='avia-button av-mol5hn8w-e582af3256ddbe86c18e383589470f45 av-link-btn avia-icon_select-no avia-size-x-large avia-position-center avia-color-orange'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"TO THE VIDEO RECORDING\"><span class='avia_iconbox_title' >TO THE VIDEO RECORDING<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5il9zm-b75b88131a5a3d742064e2ce2d84e14f\">\n.avia_transform .flex_column.av-5il9zm-b75b88131a5a3d742064e2ce2d84e14f{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-5il9zm-b75b88131a5a3d742064e2ce2d84e14f av_one_full  avia-builder-el-34  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-lqz2k09t-627cdf66176bc568b46b56685c5823a1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Your contact<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cvqz6-b20561ac9af1ebdea9b59ce211108a63\">\n#top .hr.av-cvqz6-b20561ac9af1ebdea9b59ce211108a63{\nmargin-top:20px;\nmargin-bottom:0px;\n}\n.hr.av-cvqz6-b20561ac9af1ebdea9b59ce211108a63 .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-cvqz6-b20561ac9af1ebdea9b59ce211108a63 hr-custom  avia-builder-el-36  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqz2mz4e-189498f632873b2cec1a4f9f9954b79c\">\n.avia_transform .flex_column.av-lqz2mz4e-189498f632873b2cec1a4f9f9954b79c{\nanimation-duration:1.5s;\n}\n<\/style>\n<div  class='flex_column av-lqz2mz4e-189498f632873b2cec1a4f9f9954b79c av_one_third  avia-builder-el-37  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ph6ia-e64c4f0dfe3fc809c09b00614943d317\">\n.avia-image-container.av-4ph6ia-e64c4f0dfe3fc809c09b00614943d317 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-4ph6ia-e64c4f0dfe3fc809c09b00614943d317 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-4ph6ia-e64c4f0dfe3fc809c09b00614943d317 av-styling- avia-align-center  avia-builder-el-38  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6817 avia-img-lazy-loading-not-6817 avia_image ' src=\"https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2024\/01\/Oliver_Kern_300px01.png\" alt='Oliver Kern' title='Oliver Kern'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2024\/01\/Oliver_Kern_300px01.png 300w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2024\/01\/Oliver_Kern_300px01-80x80.png 80w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2024\/01\/Oliver_Kern_300px01-36x36.png 36w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2024\/01\/Oliver_Kern_300px01-180x180.png 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2oialu-a4dc6f84f7348f2081048a89223a2761 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Oliver<br \/>\nManaging Director<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqz2n69y-0e851cf533879a650b8a82ae47a200fb\">\n.avia_transform .flex_column.av-lqz2n69y-0e851cf533879a650b8a82ae47a200fb{\nanimation-duration:1.5s;\n}\n<\/style>\n<div  class='flex_column av-lqz2n69y-0e851cf533879a650b8a82ae47a200fb av_one_third  avia-builder-el-40  el_after_av_one_third  el_before_av_one_third  flex_column_div av-animated-generic zoom-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8jxeq-e8e3d39058d10184e7f01db3e919001a\">\n.avia-image-container.av-8jxeq-e8e3d39058d10184e7f01db3e919001a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-8jxeq-e8e3d39058d10184e7f01db3e919001a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-8jxeq-e8e3d39058d10184e7f01db3e919001a av-styling- avia-align-center  avia-builder-el-41  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6537 avia-img-lazy-loading-not-6537 avia_image ' src=\"https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/11\/Tobias_Reiland_300px.jpg\" alt='Tobias' title='Tobias'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/11\/Tobias_Reiland_300px.jpg 300w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/11\/Tobias_Reiland_300px-80x80.jpg 80w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/11\/Tobias_Reiland_300px-36x36.jpg 36w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/11\/Tobias_Reiland_300px-180x180.jpg 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lqz2lj8t-e366dc8ce0a33809f03c940a2c9f4d06 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Tobias<br \/>\nHead of Marketing &amp; Sales<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqz2nci6-1d35a998b110606e2ced51837a2119cc\">\n.avia_transform .flex_column.av-lqz2nci6-1d35a998b110606e2ced51837a2119cc{\nanimation-duration:1.5s;\n}\n<\/style>\n<div  class='flex_column av-lqz2nci6-1d35a998b110606e2ced51837a2119cc av_one_third  avia-builder-el-43  el_after_av_one_third  el_before_av_one_full  flex_column_div av-animated-generic zoom-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lr4jyvvh-29155547e67c74d258a742cc0a31f8db\">\n.avia-image-container.av-lr4jyvvh-29155547e67c74d258a742cc0a31f8db img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lr4jyvvh-29155547e67c74d258a742cc0a31f8db .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lr4jyvvh-29155547e67c74d258a742cc0a31f8db av-styling- avia-align-center  avia-builder-el-44  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2926 avia-img-lazy-loading-not-2926 avia_image ' src=\"https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2022\/12\/James-Wallace.jpg\" alt='James' title='James'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2022\/12\/James-Wallace.jpg 300w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2022\/12\/James-Wallace-80x80.jpg 80w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2022\/12\/James-Wallace-36x36.jpg 36w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2022\/12\/James-Wallace-180x180.jpg 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lr4jzr8a-41882e4f0ef29ebe6d5a865180bb0a4b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">James<br \/>\nCommunity Management<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-7ebw4a-b7e8dcf67462895663ebae399da61428 av_one_full  avia-builder-el-46  el_after_av_one_third  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-69gwve-d105c900aec9cb77672e1722548a97b1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Would you also like a community like this? We are happy to advise you!<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-ldlp22vt-b0ec3d86debba01b8c70ef0726948d09-wrap avia-button-center  avia-builder-el-48  el_after_av_textblock  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldlp22vt-b0ec3d86debba01b8c70ef0726948d09\">\n#top #wrap_all .avia-button.av-ldlp22vt-b0ec3d86debba01b8c70ef0726948d09{\nfont-size:19px;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/outlook.office.com\/bookwithme\/user\/cb7bd9fb39454365af6bc10c83740a73@skopos-connect.de?anonymous&amp;ep=pcard'  class='avia-button av-ldlp22vt-b0ec3d86debba01b8c70ef0726948d09 av-link-btn avia-icon_select-no avia-size-x-large avia-position-center avia-color-orange'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"BOOK APPOINTMENT\"><span class='avia_iconbox_title' >BOOK APPOINTMENT<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2q3nfe-91a24a8b4eb053855df4e8b6a269840f\">\n#top .hr.hr-invisible.av-2q3nfe-91a24a8b4eb053855df4e8b6a269840f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2q3nfe-91a24a8b4eb053855df4e8b6a269840f hr-invisible  avia-builder-el-49  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Together with IKEA, we took a fascinating look at the future of market research and customer loyalty at the Deeper Insights Days. In our presentation \u201cThe Better Together Community \u2013 How IKEA puts its customers at the center\u201d, our Managing Director Oliver Kern and Annette Mittelsdorf, Customer Information and Insight Leader at IKEA, showed how IKEA is gaining deep insights into the lives and behavior of its customers by building a strong community.<\/p>\n","protected":false},"author":7,"featured_media":7367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-9506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight-community"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Insight Community | How IKEA lives customer proximity<\/title>\n<meta name=\"description\" content=\"\u2713Insight Community: Learn how IKEA gains in-depth customer insights &amp; drives sustainable innovation with the \u2018Better Together\u2019 community\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skopos-connect.de\/en\/news\/insight-community\/insight-community-together-with-ikea-how-ikea-lives-customer-proximity\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insight Community | How IKEA lives customer proximity\" \/>\n<meta property=\"og:description\" content=\"\u2713Insight Community: Learn how IKEA gains in-depth customer insights &amp; drives sustainable innovation with the \u2018Better Together\u2019 community\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.skopos-connect.de\/en\/news\/insight-community\/insight-community-together-with-ikea-how-ikea-lives-customer-proximity\" \/>\n<meta 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