{"id":9498,"date":"2023-08-07T08:08:06","date_gmt":"2023-08-07T06:08:06","guid":{"rendered":"https:\/\/www.skopos-connect.de\/uncategorized\/mystery-meets-cx"},"modified":"2025-02-20T10:57:14","modified_gmt":"2025-02-20T09:57:14","slug":"mystery-meets-cx","status":"publish","type":"post","link":"https:\/\/www.skopos-connect.de\/en\/news\/cx\/mystery-meets-cx","title":{"rendered":"Fressnapf shows how it&#8217;s done \u2013 mystery shopping and CX, the perfect combination"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldlorwk5-ce40d2ee4725e6bd79baf4766998eac7\">\n.avia-section.av-ldlorwk5-ce40d2ee4725e6bd79baf4766998eac7{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/08\/mystery_meets_cx-2000px.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-ldlorwk5-ce40d2ee4725e6bd79baf4766998eac7 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\n.flex_column.av-1nc6a0q-4960216a7fbbb422b1c3780149449d5a{\npadding:0 0 0 50px;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n.flex_column.av-1nc6a0q-4960216a7fbbb422b1c3780149449d5a{\npadding:0 0 0 30px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n.flex_column.av-1nc6a0q-4960216a7fbbb422b1c3780149449d5a{\npadding:0 0 0 10px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n.flex_column.av-1nc6a0q-4960216a7fbbb422b1c3780149449d5a{\npadding:0 0 0 10px;\n}\n}\n<\/style>\n<div  class='flex_column av-1nc6a0q-4960216a7fbbb422b1c3780149449d5a av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div av-animated-generic zoom-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldlostz1-b5d956439c75772b0cc7cecb2b0c57ee\">\n#top .av_textblock_section.av-ldlostz1-b5d956439c75772b0cc7cecb2b0c57ee .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-ldlostz1-b5d956439c75772b0cc7cecb2b0c57ee '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttop\">Fressnapf shows how it&#8217;s done <\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1l850cq-37ce46383e2f6c4614cc6a9307eea3ba\">\n#top .hr.hr-invisible.av-1l850cq-37ce46383e2f6c4614cc6a9307eea3ba{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1l850cq-37ce46383e2f6c4614cc6a9307eea3ba hr-invisible  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldlot98l-524d66fb5a0a419995540f44d29ede17\">\n#top .av_textblock_section.av-ldlot98l-524d66fb5a0a419995540f44d29ede17 .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-ldlot98l-524d66fb5a0a419995540f44d29ede17 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttop\">mystery shopping and CX,<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5i49ca-b005c1699c8e481e5ba92fd5720801dc\">\n#top .hr.hr-invisible.av-5i49ca-b005c1699c8e481e5ba92fd5720801dc{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-5i49ca-b005c1699c8e481e5ba92fd5720801dc hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldloti21-18af19f891ecfb5dea3311cb581b930c\">\n#top .av_textblock_section.av-ldloti21-18af19f891ecfb5dea3311cb581b930c .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-ldloti21-18af19f891ecfb5dea3311cb581b930c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttop\">the perfect combination<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldlos6xz-9d93ea89c990e9726fd2f8ffe6fa141f\">\n.avia-section.av-ldlos6xz-9d93ea89c990e9726fd2f8ffe6fa141f{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/08\/mystery_meets_cx-1200px.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-ldlos6xz-9d93ea89c990e9726fd2f8ffe6fa141f main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_one_full  av-desktop-hide av-medium-hide avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-35 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='35' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9498'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gij1je-a9a179cbefd242730898c5e7756eb19f\">\n.flex_column.av-1gij1je-a9a179cbefd242730898c5e7756eb19f{\npadding:0 0 0 100px;\n}\n.avia_transform .flex_column.av-1gij1je-a9a179cbefd242730898c5e7756eb19f{\nanimation-duration:2s;\n}\n\n@media only screen and (min-width: 990px){ \n.flex_column.av-1gij1je-a9a179cbefd242730898c5e7756eb19f{\npadding:0 0 0 50px;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n.flex_column.av-1gij1je-a9a179cbefd242730898c5e7756eb19f{\npadding:0 0 0 30px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n.flex_column.av-1gij1je-a9a179cbefd242730898c5e7756eb19f{\npadding:0 0 0 10px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n.flex_column.av-1gij1je-a9a179cbefd242730898c5e7756eb19f{\npadding:0 0 0 10px;\n}\n}\n<\/style>\n<div  class='flex_column av-1gij1je-a9a179cbefd242730898c5e7756eb19f av_one_full  avia-builder-el-8  avia-builder-el-no-sibling  first flex_column_div av-animated-generic zoom-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldlotw2q-a30b35d2838c2f12d3d6d4449cc7034f\">\n#top .av_textblock_section.av-ldlotw2q-a30b35d2838c2f12d3d6d4449cc7034f .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-ldlotw2q-a30b35d2838c2f12d3d6d4449cc7034f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttopmo\">Fressnapf shows how it&#8217;s done <\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1e8rl16-5e5f810d4390e13c22eb946c03a02d30\">\n#top .hr.hr-invisible.av-1e8rl16-5e5f810d4390e13c22eb946c03a02d30{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-1e8rl16-5e5f810d4390e13c22eb946c03a02d30 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldlou7mz-a1ad002485edc03860cee42eb06f6eb4\">\n#top .av_textblock_section.av-ldlou7mz-a1ad002485edc03860cee42eb06f6eb4 .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-ldlou7mz-a1ad002485edc03860cee42eb06f6eb4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttopmo\">mystery shopping and CX,<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1cxgp0q-4f144a06fa3dba7b73e839a30e773241\">\n#top .hr.hr-invisible.av-1cxgp0q-4f144a06fa3dba7b73e839a30e773241{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-1cxgp0q-4f144a06fa3dba7b73e839a30e773241 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldloufz2-64ce4aee9850872d6ad834a2fcdf9fb5\">\n#top .av_textblock_section.av-ldloufz2-64ce4aee9850872d6ad834a2fcdf9fb5 .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-ldloufz2-64ce4aee9850872d6ad834a2fcdf9fb5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttopmo\">the perfect combination<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9498'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1berte2-5f09dca5f66f48c69cee936953d28f6c av_one_full  avia-builder-el-14  el_after_av_section  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-ldlouqad-10a6e65d4a5d677ace3c1ccd49169ec6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">In an age of increasing customer focus and innovation, it is essential to try new things and take on new projects. A good customer experience (CX) is what sets companies apart these days. Mystery shopping, on the other hand, is the professional quality test for optimizing service processes. Combining these two disciplines can get the best out of the customer journey..<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17ihnu2-2f05021373c2c80469ae5eefeab0a55f\">\n.avia_transform .flex_column.av-17ihnu2-2f05021373c2c80469ae5eefeab0a55f{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-17ihnu2-2f05021373c2c80469ae5eefeab0a55f av_one_full  avia-builder-el-16  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-ldlov350-983478ffd17b534660b001b984652254 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Mystery meets CX \u2013 an unbeatable combination<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15vlgoa-2bdf7d5ec61d1da508b96f8ac38c4e0f\">\n#top .hr.av-15vlgoa-2bdf7d5ec61d1da508b96f8ac38c4e0f{\nmargin-top:20px;\nmargin-bottom:0px;\n}\n.hr.av-15vlgoa-2bdf7d5ec61d1da508b96f8ac38c4e0f .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-15vlgoa-2bdf7d5ec61d1da508b96f8ac38c4e0f hr-custom  avia-builder-el-18  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-127s3ca-f78760fd1c93780089365521865ad62e av_one_full  avia-builder-el-19  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-ldlovcmg-009981ee35c796b8d310214c22a0aab1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">A very interesting and forward-looking combination: CX and mystery shopping. Fressnapf has brought these two disciplines together and shared their positive experiences with us during Market Research Week.<\/p>\n<p style=\"text-align: center;\">In a joint webinar, Maximilian Wittmar from Fressnapf, Torsten Bischoffstrate from SKOPOS NEXT and Anna Kaiser from SKOPOS CONNECT, as well as Paul Cr\u00e4mer from Qualtrics, explained the advantages, the approach and also the challenges of the project.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49twcu-d265073467db990dd819107d0ac78ea6\">\n.avia_transform .flex_column.av-49twcu-d265073467db990dd819107d0ac78ea6{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-49twcu-d265073467db990dd819107d0ac78ea6 av_one_full  avia-builder-el-21  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-lkv3el3k-8e3367e6939e63a8209bda416c8e0c5a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Combination brings great benefits<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-27lsda-e5d763674754b827c75f3dd0a7111c06\">\n#top .hr.av-27lsda-e5d763674754b827c75f3dd0a7111c06{\nmargin-top:20px;\nmargin-bottom:0px;\n}\n.hr.av-27lsda-e5d763674754b827c75f3dd0a7111c06 .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-27lsda-e5d763674754b827c75f3dd0a7111c06 hr-custom  avia-builder-el-23  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-c6ho3y-0d81440b4bd4bc36ed73673344efc717 av_one_full  avia-builder-el-24  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lkv3hllo-e5d26c1d1be52c3a65ff68596324b156 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Combining a CX program and a mystery shopping project has great advantages and is very efficient. By combining objective process feedback and subjective customer feedback, the results obtained can be better explained and an overall picture is obtained of where performance is good and where improvements are still needed. It has also become clear to companies that the combination of CX and mystery shopping is both useful and innovative.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-azqyla-d7c31ac2dfd8aad70ee7a2ff84d5d9fe\">\n.avia_transform .flex_column.av-azqyla-d7c31ac2dfd8aad70ee7a2ff84d5d9fe{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-azqyla-d7c31ac2dfd8aad70ee7a2ff84d5d9fe av_one_full  avia-builder-el-26  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-lkv3i2t3-a5c36528dbdfe2e177ba8580df7109f1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Project by Fressnapf, Qualtrics and SKOPOS<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9qb5pa-0194ee5604c360974c69b37bfd2c0ea6\">\n#top .hr.av-9qb5pa-0194ee5604c360974c69b37bfd2c0ea6{\nmargin-top:20px;\nmargin-bottom:0px;\n}\n.hr.av-9qb5pa-0194ee5604c360974c69b37bfd2c0ea6 .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-9qb5pa-0194ee5604c360974c69b37bfd2c0ea6 hr-custom  avia-builder-el-28  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-6uqlb2-57079dcd631dcd3a2e089019504ceddd av_one_full  avia-builder-el-29  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lkv3ijpd-e958bce5d14e67c75c82d25d126ed0bd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">With SKOPOS, Fressnapf and Qualtrics, the perfect trio has been found and together they have started to implement the project. SKOPOS provides the expertise and standardized measurement systems for both disciplines, CX and mystery shopping. Fressnapf is a modern company that is generally open to new ideas and enabled and promoted the implementation of the connection in-house. Qualtrics provides the necessary tool for the implementation, in this case the platform for the integrated consideration of the results of CX and mystery. In this way, the best possible benefit for Fressnapf could be achieved with two disciplines and one platform, and clear recommendations for action could be derived.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5zvhb2-bc7797c6b0b23fce3237e33a82d2efec\">\n.avia_transform .flex_column.av-5zvhb2-bc7797c6b0b23fce3237e33a82d2efec{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-5zvhb2-bc7797c6b0b23fce3237e33a82d2efec av_one_full  avia-builder-el-31  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-lkv3jac2-f2ab6d9b7b3564008c01fdb21842d131 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Optimization of the customer journey<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-co0tq-820adec43327390ec5d137957a367728\">\n#top .hr.av-co0tq-820adec43327390ec5d137957a367728{\nmargin-top:20px;\nmargin-bottom:0px;\n}\n.hr.av-co0tq-820adec43327390ec5d137957a367728 .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-co0tq-820adec43327390ec5d137957a367728 hr-custom  avia-builder-el-33  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-2jlo7i-5e0fc4242688b3625dadff5fe6b844be av_one_full  avia-builder-el-34  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lkv3jx3q-95656bd1a73a5aab31ec8ef0a615745e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">The dashboard developed by Qualtrics is the central place where all insights are collected and displayed. By combining CX and mystery shopping, not only customer feedback from all sources but also all market research activities can now be summarized, analyzed and interpreted.<\/p>\n<p style=\"text-align: center;\">A CX program provides results across the entire customer journey and shows at which point or with which performance customers are dissatisfied or satisfied. A subsequent mystery shopping project can then be used to analyze why customers are dissatisfied at a particular point. The benefits are maximized through the long-term use of both methods, as this allows changes to be registered and processes to be better checked and adapted.<\/p>\n<p style=\"text-align: center;\">The connection has great potential and significance for the area of customer focus and market research. Fressnapf, SKOPOS and Qualtrics have taken a big step towards innovation and are pioneers in the field. It is desirable that this connection is also used in other companies and for the optimization of the customer experience.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-am02y-cdc0c2dc0a2f0d86ef897164970af895\">\n.avia_transform .flex_column.av-am02y-cdc0c2dc0a2f0d86ef897164970af895{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-am02y-cdc0c2dc0a2f0d86ef897164970af895 av_one_full  avia-builder-el-36  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-qxde3e-c4fa695096955eea0c5c39d105c90ab2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Your contact<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pk5hii-a1a76b8c608d8bd27e1a12e92ad277e6\">\n#top .hr.av-pk5hii-a1a76b8c608d8bd27e1a12e92ad277e6{\nmargin-top:20px;\nmargin-bottom:20px;\n}\n.hr.av-pk5hii-a1a76b8c608d8bd27e1a12e92ad277e6 .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-pk5hii-a1a76b8c608d8bd27e1a12e92ad277e6 hr-custom  avia-builder-el-38  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div class='flex_column_table av-jm3aoa-8f4aa6d94b913ca5141d37150ff08a31 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jm3aoa-8f4aa6d94b913ca5141d37150ff08a31\">\n.avia_transform .flex_column.av-jm3aoa-8f4aa6d94b913ca5141d37150ff08a31{\nanimation-duration:1.5s;\n}\n<\/style>\n<div  class='flex_column av-jm3aoa-8f4aa6d94b913ca5141d37150ff08a31 av_one_third  avia-builder-el-39  el_after_av_one_full  el_before_av_one_third  first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic zoom-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hns04q-dd778933f8a11139b3a9aa5b640fbb24\">\n.avia-image-container.av-hns04q-dd778933f8a11139b3a9aa5b640fbb24 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-hns04q-dd778933f8a11139b3a9aa5b640fbb24 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  id=\"bildsma\"  class='avia-image-container av-hns04q-dd778933f8a11139b3a9aa5b640fbb24 av-styling- avia-align-center  avia-builder-el-40  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7871 avia-img-lazy-loading-not-7871 avia_image ' src=\"https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2024\/11\/Marc-Zoernig_300px02.jpg\" alt='Christoph' title='Christoph'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2024\/11\/Marc-Zoernig_300px02.jpg 300w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2024\/11\/Marc-Zoernig_300px02-80x80.jpg 80w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2024\/11\/Marc-Zoernig_300px02-36x36.jpg 36w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2024\/11\/Marc-Zoernig_300px02-180x180.jpg 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-gint3e-375b77a54b6abb9fbae4b8725230af41 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Marc<br \/>\n<span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Product Owner CX &amp; Agile Coach<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/p>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dzx4sa-952e3f703c2b5103e9271cff6e124f99\">\n.avia_transform .flex_column.av-dzx4sa-952e3f703c2b5103e9271cff6e124f99{\nanimation-duration:1.5s;\n}\n<\/style>\n<div  class='flex_column av-dzx4sa-952e3f703c2b5103e9271cff6e124f99 av_one_third  avia-builder-el-42  el_after_av_one_third  el_before_av_one_third  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic zoom-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-c95m6y-cc3f440a868a51fb1cfa40e9f3d75efd\">\n.avia-image-container.av-c95m6y-cc3f440a868a51fb1cfa40e9f3d75efd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-c95m6y-cc3f440a868a51fb1cfa40e9f3d75efd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  id=\"bildsma\"  class='avia-image-container av-c95m6y-cc3f440a868a51fb1cfa40e9f3d75efd av-styling- avia-align-center  avia-builder-el-43  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6537 avia-img-lazy-loading-not-6537 avia_image ' src=\"https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/11\/Tobias_Reiland_300px.jpg\" alt='Nico' title='Nico'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/11\/Tobias_Reiland_300px.jpg 300w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/11\/Tobias_Reiland_300px-80x80.jpg 80w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/11\/Tobias_Reiland_300px-36x36.jpg 36w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/11\/Tobias_Reiland_300px-180x180.jpg 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-aulhi2-f44f31cc305c2e275e3b1f48d7728113 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Tobias<br \/>\nHead of Marketing &amp; Sales<\/p>\n<\/div><\/section><\/p><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nhhatm-22da4727ec81dbbab749e305aaf70377\">\n.avia_transform .flex_column.av-nhhatm-22da4727ec81dbbab749e305aaf70377{\nanimation-duration:1.5s;\n}\n<\/style>\n<div  class='flex_column av-nhhatm-22da4727ec81dbbab749e305aaf70377 av_one_third  avia-builder-el-45  el_after_av_one_third  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic zoom-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mzofu2-3103a1469a846c7e1b97e4099a4d4293\">\n.avia-image-container.av-mzofu2-3103a1469a846c7e1b97e4099a4d4293 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mzofu2-3103a1469a846c7e1b97e4099a4d4293 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  id=\"bildsma\"  class='avia-image-container av-mzofu2-3103a1469a846c7e1b97e4099a4d4293 av-styling- avia-align-center  avia-builder-el-46  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6205 avia-img-lazy-loading-not-6205 avia_image ' src=\"https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/08\/Thomas_Schmitz_300px.jpg\" alt='Thomas' title='Thomas'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/08\/Thomas_Schmitz_300px.jpg 300w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/08\/Thomas_Schmitz_300px-80x80.jpg 80w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/08\/Thomas_Schmitz_300px-36x36.jpg 36w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/08\/Thomas_Schmitz_300px-180x180.jpg 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-20japm-05033a9c39808037b89c708c8acfc6bf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Thomas<br \/>\nConsultant Mystery Shopping<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-92t3qy-9a00080b4011039b04005c581ed7678f\">\n#top .hr.hr-invisible.av-92t3qy-9a00080b4011039b04005c581ed7678f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-92t3qy-9a00080b4011039b04005c581ed7678f hr-invisible  avia-builder-el-48  el_after_av_one_third  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-7ebw4a-b7e8dcf67462895663ebae399da61428 av_one_full  avia-builder-el-49  el_after_av_hr  avia-builder-el-last  first flex_column_div  '     ><section  class='av_textblock_section av-69gwve-d105c900aec9cb77672e1722548a97b1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Would you like to establish professional CX management? We would be happy to advise you!<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-ldlp22vt-b0ec3d86debba01b8c70ef0726948d09-wrap avia-button-center  avia-builder-el-51  el_after_av_textblock  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldlp22vt-b0ec3d86debba01b8c70ef0726948d09\">\n#top #wrap_all .avia-button.av-ldlp22vt-b0ec3d86debba01b8c70ef0726948d09{\nfont-size:19px;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/outlook.office.com\/bookwithme\/user\/cb7bd9fb39454365af6bc10c83740a73@skopos-connect.de?anonymous&amp;ep=pcard'  class='avia-button av-ldlp22vt-b0ec3d86debba01b8c70ef0726948d09 av-link-btn avia-icon_select-no avia-size-x-large avia-position-center avia-color-orange'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"BOOK APPOINTMENT\"><span class='avia_iconbox_title' >BOOK APPOINTMENT<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2q3nfe-91a24a8b4eb053855df4e8b6a269840f\">\n#top .hr.hr-invisible.av-2q3nfe-91a24a8b4eb053855df4e8b6a269840f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2q3nfe-91a24a8b4eb053855df4e8b6a269840f hr-invisible  avia-builder-el-52  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In an age of increasing customer focus and innovation, it is essential to try new things and take on new projects. A good customer experience (CX) is what sets companies apart these days. Mystery shopping, on the other hand, is the professional quality test for optimizing service processes.<\/p>\n","protected":false},"author":7,"featured_media":6201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-9498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cx"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mystery shopping and CX | SKOPOS CONNECT<\/title>\n<meta name=\"description\" content=\"\u2713Mystery shopping and CX \u25baThe unbeatable combination \u25baFressnapf leads the way \u2713Learn more about Mystery &amp; CX here\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skopos-connect.de\/en\/news\/cx\/mystery-meets-cx\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mystery shopping and CX | SKOPOS CONNECT\" \/>\n<meta property=\"og:description\" content=\"\u2713Mystery shopping and CX \u25baThe unbeatable combination \u25baFressnapf leads the way \u2713Learn more about Mystery &amp; CX here\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.skopos-connect.de\/en\/news\/cx\/mystery-meets-cx\" \/>\n<meta property=\"og:site_name\" content=\"SKOPOS CONNECT GmbH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/skoposconnect\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-07T06:08:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-20T09:57:14+00:00\" \/>\n<meta property=\"og:image\" 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