{"id":9456,"date":"2023-08-02T12:43:49","date_gmt":"2023-08-02T10:43:49","guid":{"rendered":"https:\/\/www.skopos-connect.de\/uncategorized\/erfolgreiche-b2b-communities"},"modified":"2025-02-20T10:50:14","modified_gmt":"2025-02-20T09:50:14","slug":"successful-b2b-communities","status":"publish","type":"post","link":"https:\/\/www.skopos-connect.de\/en\/news\/insight-community\/successful-b2b-communities","title":{"rendered":"Three factors for successful B2B communities"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldlorwk5-a726b73e679382ec9dabe86423555df5\">\n.avia-section.av-ldlorwk5-a726b73e679382ec9dabe86423555df5{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/08\/B2B-Communities01-2000px.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-ldlorwk5-a726b73e679382ec9dabe86423555df5 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\n.flex_column.av-1nc6a0q-4960216a7fbbb422b1c3780149449d5a{\npadding:0 0 0 50px;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n.flex_column.av-1nc6a0q-4960216a7fbbb422b1c3780149449d5a{\npadding:0 0 0 30px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n.flex_column.av-1nc6a0q-4960216a7fbbb422b1c3780149449d5a{\npadding:0 0 0 10px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n.flex_column.av-1nc6a0q-4960216a7fbbb422b1c3780149449d5a{\npadding:0 0 0 10px;\n}\n}\n<\/style>\n<div  class='flex_column av-1nc6a0q-4960216a7fbbb422b1c3780149449d5a av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div av-animated-generic zoom-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldlostz1-b5d956439c75772b0cc7cecb2b0c57ee\">\n#top .av_textblock_section.av-ldlostz1-b5d956439c75772b0cc7cecb2b0c57ee .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-ldlostz1-b5d956439c75772b0cc7cecb2b0c57ee '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttop\">Three factors <\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1l850cq-37ce46383e2f6c4614cc6a9307eea3ba\">\n#top .hr.hr-invisible.av-1l850cq-37ce46383e2f6c4614cc6a9307eea3ba{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1l850cq-37ce46383e2f6c4614cc6a9307eea3ba hr-invisible  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldlot98l-524d66fb5a0a419995540f44d29ede17\">\n#top .av_textblock_section.av-ldlot98l-524d66fb5a0a419995540f44d29ede17 .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-ldlot98l-524d66fb5a0a419995540f44d29ede17 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttop\">for successful<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5i49ca-b005c1699c8e481e5ba92fd5720801dc\">\n#top .hr.hr-invisible.av-5i49ca-b005c1699c8e481e5ba92fd5720801dc{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-5i49ca-b005c1699c8e481e5ba92fd5720801dc hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldloti21-18af19f891ecfb5dea3311cb581b930c\">\n#top .av_textblock_section.av-ldloti21-18af19f891ecfb5dea3311cb581b930c .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-ldloti21-18af19f891ecfb5dea3311cb581b930c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttop\">B2B communities<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldlos6xz-91e61e88a8acb8b67c633ed578e34173\">\n.avia-section.av-ldlos6xz-91e61e88a8acb8b67c633ed578e34173{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/08\/B2B-Communities01-1200px.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-ldlos6xz-91e61e88a8acb8b67c633ed578e34173 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_one_full  av-desktop-hide av-medium-hide avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-35 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='35' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9456'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gij1je-a9a179cbefd242730898c5e7756eb19f\">\n.flex_column.av-1gij1je-a9a179cbefd242730898c5e7756eb19f{\npadding:0 0 0 100px;\n}\n.avia_transform .flex_column.av-1gij1je-a9a179cbefd242730898c5e7756eb19f{\nanimation-duration:2s;\n}\n\n@media only screen and (min-width: 990px){ \n.flex_column.av-1gij1je-a9a179cbefd242730898c5e7756eb19f{\npadding:0 0 0 50px;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n.flex_column.av-1gij1je-a9a179cbefd242730898c5e7756eb19f{\npadding:0 0 0 30px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n.flex_column.av-1gij1je-a9a179cbefd242730898c5e7756eb19f{\npadding:0 0 0 10px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n.flex_column.av-1gij1je-a9a179cbefd242730898c5e7756eb19f{\npadding:0 0 0 10px;\n}\n}\n<\/style>\n<div  class='flex_column av-1gij1je-a9a179cbefd242730898c5e7756eb19f av_one_full  avia-builder-el-8  avia-builder-el-no-sibling  first flex_column_div av-animated-generic zoom-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldlotw2q-a30b35d2838c2f12d3d6d4449cc7034f\">\n#top .av_textblock_section.av-ldlotw2q-a30b35d2838c2f12d3d6d4449cc7034f .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-ldlotw2q-a30b35d2838c2f12d3d6d4449cc7034f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttopmo\">Three factors <\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1e8rl16-5e5f810d4390e13c22eb946c03a02d30\">\n#top .hr.hr-invisible.av-1e8rl16-5e5f810d4390e13c22eb946c03a02d30{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-1e8rl16-5e5f810d4390e13c22eb946c03a02d30 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldlou7mz-a1ad002485edc03860cee42eb06f6eb4\">\n#top .av_textblock_section.av-ldlou7mz-a1ad002485edc03860cee42eb06f6eb4 .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-ldlou7mz-a1ad002485edc03860cee42eb06f6eb4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttopmo\">for successful<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1cxgp0q-4f144a06fa3dba7b73e839a30e773241\">\n#top .hr.hr-invisible.av-1cxgp0q-4f144a06fa3dba7b73e839a30e773241{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-1cxgp0q-4f144a06fa3dba7b73e839a30e773241 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldloufz2-64ce4aee9850872d6ad834a2fcdf9fb5\">\n#top .av_textblock_section.av-ldloufz2-64ce4aee9850872d6ad834a2fcdf9fb5 .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-ldloufz2-64ce4aee9850872d6ad834a2fcdf9fb5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttopmo\">B2B communities<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9456'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1berte2-5f09dca5f66f48c69cee936953d28f6c av_one_full  avia-builder-el-14  el_after_av_section  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-ldlouqad-10a6e65d4a5d677ace3c1ccd49169ec6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">B2B stands for &#8216;bound to be busy&#8217;. Time is valuable and often limited. This means that surveys of this rather difficult target group are often not so easy to conduct via a panel. This is especially true when not just one, but several studies are in the planning stage.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17ihnu2-2f05021373c2c80469ae5eefeab0a55f\">\n.avia_transform .flex_column.av-17ihnu2-2f05021373c2c80469ae5eefeab0a55f{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-17ihnu2-2f05021373c2c80469ae5eefeab0a55f av_one_full  avia-builder-el-16  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-ldlov350-983478ffd17b534660b001b984652254 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Three factors for successful B2B communities<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15vlgoa-2bdf7d5ec61d1da508b96f8ac38c4e0f\">\n#top .hr.av-15vlgoa-2bdf7d5ec61d1da508b96f8ac38c4e0f{\nmargin-top:20px;\nmargin-bottom:0px;\n}\n.hr.av-15vlgoa-2bdf7d5ec61d1da508b96f8ac38c4e0f .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-15vlgoa-2bdf7d5ec61d1da508b96f8ac38c4e0f hr-custom  avia-builder-el-18  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<div  class='flex_column av-127s3ca-f78760fd1c93780089365521865ad62e av_one_full  avia-builder-el-19  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-ldlovcmg-009981ee35c796b8d310214c22a0aab1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">We are taking a close look at this important topic. For this reason, we have dedicated a separate research project to the area and systematically examined the motivation of B2B customers.<\/p>\n<p style=\"text-align: center;\">A community offers an ideal platform for establishing a lasting dialog with your B2B customers and for further developing products and services in a customer-centric way in close exchange with them. But what motivates people in the B2B sector to register with a community and invest their valuable time in participating in studies? As part of my master&#8217;s thesis, I got to the bottom of this question and put together three factors for effective community management in the B2B sector.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcmvhe-80a2391d93c4a12051f0a0c501fa1547\">\n.avia_transform .flex_column.av-kcmvhe-80a2391d93c4a12051f0a0c501fa1547{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-kcmvhe-80a2391d93c4a12051f0a0c501fa1547 av_one_full  avia-builder-el-21  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-lks4pf6g-34fc7e8dc2ecad65871ccebcab46ddc9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">1. They are curious: exclusive news and transparent results<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jrwk76-8f2db56d776236c24f7832148707c991\">\n#top .hr.av-jrwk76-8f2db56d776236c24f7832148707c991{\nmargin-top:20px;\nmargin-bottom:0px;\n}\n.hr.av-jrwk76-8f2db56d776236c24f7832148707c991 .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-jrwk76-8f2db56d776236c24f7832148707c991 hr-custom  avia-builder-el-23  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<div  class='flex_column av-gx37qq-46878398b43980ad1398ca3b3249e938 av_one_full  avia-builder-el-24  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lks4pta3-c5a9a8dc6b0e62e4e86f182f25c41559 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">A community is a give and take. You don&#8217;t just want to generate insights into the real lives of your customers and get their feedback. Members also expect to gain exclusive insights into your company and the product development process by participating in the community. Because being part of a community means being part of something exclusive. It is therefore important to convey this feeling to members by regularly giving something back to them for their participation. This could be the first publication of news or exclusive messages intended only for the eyes of community members.<\/p>\n<p style=\"text-align: center;\">When evaluating studies conducted within the community, it is often forgotten that the insights gained could also interest the members. So feed the results that you were able to gain thanks to your community members back into the community and provide your participants with information. Members are particularly interested in this in the B2B sector. They want to see which new products and services are coming onto the market or which further developments and improvements are planned before anyone else.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1km0xu-1f2136bc7da94856ae70e8989a8f4646\">\n.avia_transform .flex_column.av-1km0xu-1f2136bc7da94856ae70e8989a8f4646{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-1km0xu-1f2136bc7da94856ae70e8989a8f4646 av_one_full  avia-builder-el-26  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-lks4r110-1d37e14093956a7a90da99ea0f342045 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">2. They want to help: sharing knowledge and expertise<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dl4l2a-404def734c568a9ca687ea672dda22c6\">\n#top .hr.av-dl4l2a-404def734c568a9ca687ea672dda22c6{\nmargin-top:20px;\nmargin-bottom:0px;\n}\n.hr.av-dl4l2a-404def734c568a9ca687ea672dda22c6 .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-dl4l2a-404def734c568a9ca687ea672dda22c6 hr-custom  avia-builder-el-28  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-c0145e-f333b630b7ec95b5b7fd11bf8cb58d87 av_one_full  avia-builder-el-29  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lks4rhbc-b38a8384fac5afca46b2ecd833899ebe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">What makes the B2B sector special is that customers are not just customers. First and foremost, they are experts in their field. And they are very happy to share this expertise. They want to actively contribute to improving products and services. Especially if these are or could be part of their everyday work. Let your experts help you. Let participants know that they are an important part of the process and can make a difference by actively participating in the community. Thank them regularly and let them know that you depend on their help and expertise.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a7181e-069957faaba3753f22472f6465ccd5a5\">\n.avia_transform .flex_column.av-a7181e-069957faaba3753f22472f6465ccd5a5{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-a7181e-069957faaba3753f22472f6465ccd5a5 av_one_full  avia-builder-el-31  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-lks4s5fw-365e6dcbdab67fd53179e3fe2f308783 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">3. They want to communicate: Establishing exchange and personal contact<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9tuwf6-4f8da8a2979003f522058961e19d64c6\">\n#top .hr.av-9tuwf6-4f8da8a2979003f522058961e19d64c6{\nmargin-top:20px;\nmargin-bottom:0px;\n}\n.hr.av-9tuwf6-4f8da8a2979003f522058961e19d64c6 .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-9tuwf6-4f8da8a2979003f522058961e19d64c6 hr-custom  avia-builder-el-33  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-7imxhe-e0987fb3e93a447e72d069906d211097 av_one_full  avia-builder-el-34  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lks4sqoj-70f59809559f533e6be2c546ebffaabd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">To keep the members of a B2B community motivated and to encourage them to take the time to participate in activities, exchange is the be-all and end-all. Participants not only want to contribute their own knowledge to the community, but also to benefit from the knowledge of other members. Personal contact with company representatives and other participants is also highly valued in the B2B sector. Enable communication with people from your company and among members \u2013 for example, in a permanent forum or in the context of group discussions or one-on-one interviews.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-68tmhe-88fc2a90f17c198bac06a7d6f694dc47\">\n.avia_transform .flex_column.av-68tmhe-88fc2a90f17c198bac06a7d6f694dc47{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-68tmhe-88fc2a90f17c198bac06a7d6f694dc47 av_one_full  avia-builder-el-36  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-lks4t7a2-0cada126515198d72b7e249d8e0df099 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Mastering the balancing act<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4bk1yq-8074700b22c988f9c8e17c05b3e38a98\">\n#top .hr.av-4bk1yq-8074700b22c988f9c8e17c05b3e38a98{\nmargin-top:20px;\nmargin-bottom:0px;\n}\n.hr.av-4bk1yq-8074700b22c988f9c8e17c05b3e38a98 .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-4bk1yq-8074700b22c988f9c8e17c05b3e38a98 hr-custom  avia-builder-el-38  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-2yw2z6-dbef8b49915007c33bc35bf807a5f1e6 av_one_full  avia-builder-el-39  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lks4tnzn-165712f03a75ba786afecdb62c138e47 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Professional community management skillfully masters the balancing act between your requirements and the needs of your target group. As a strategic consultant, we advise you on recruiting your B2B customers and on planning and conducting your studies within the community. B2B communities are attentive listeners and trustworthy advisors for questions and suggestions from other participants. Use the proximity to community members to generate information for your company. This makes community management a digital mouthpiece between you and your target group and a decisive success factor for your community.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-am02y-cdc0c2dc0a2f0d86ef897164970af895\">\n.avia_transform .flex_column.av-am02y-cdc0c2dc0a2f0d86ef897164970af895{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-am02y-cdc0c2dc0a2f0d86ef897164970af895 av_one_full  avia-builder-el-41  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-qxde3e-c4fa695096955eea0c5c39d105c90ab2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">The author<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pk5hii-a1a76b8c608d8bd27e1a12e92ad277e6\">\n#top .hr.av-pk5hii-a1a76b8c608d8bd27e1a12e92ad277e6{\nmargin-top:20px;\nmargin-bottom:20px;\n}\n.hr.av-pk5hii-a1a76b8c608d8bd27e1a12e92ad277e6 .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-pk5hii-a1a76b8c608d8bd27e1a12e92ad277e6 hr-custom  avia-builder-el-43  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hdfeq-42d7675295e6a5846f04f075b92085c8\">\n.avia_transform .flex_column.av-1hdfeq-42d7675295e6a5846f04f075b92085c8{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-1hdfeq-42d7675295e6a5846f04f075b92085c8 av_one_third  avia-builder-el-44  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-chagz6-a0b6075b69121a426ff95b6d97faba45\">\n.avia_transform .flex_column.av-chagz6-a0b6075b69121a426ff95b6d97faba45{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-chagz6-a0b6075b69121a426ff95b6d97faba45 av_one_third  avia-builder-el-45  el_after_av_one_third  el_before_av_one_third  flex_column_div av-animated-generic zoom-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lks49abi-ad606a61a9ce3100ac26e52302056c02\">\n.avia-image-container.av-lks49abi-ad606a61a9ce3100ac26e52302056c02 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lks49abi-ad606a61a9ce3100ac26e52302056c02 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lks49abi-ad606a61a9ce3100ac26e52302056c02 av-styling- avia-align-center  avia-builder-el-46  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6010 avia-img-lazy-loading-not-6010 avia_image ' src=\"https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/06\/Celina-Gonzales-Dammers_300px.jpg\" alt='Celina-Gonzales-Dammers' title='Celina-Gonzales-Dammers_300px'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/06\/Celina-Gonzales-Dammers_300px.jpg 300w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/06\/Celina-Gonzales-Dammers_300px-80x80.jpg 80w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/06\/Celina-Gonzales-Dammers_300px-36x36.jpg 36w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/06\/Celina-Gonzales-Dammers_300px-180x180.jpg 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lks46ui6-0814b5706765351e92b02e2e1f26033a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Celina<br \/>\nProject Manager<br \/>\nCommunities &amp; CX<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-at3rfm-479b1edb86800712405d9329814250a7\">\n.avia_transform .flex_column.av-at3rfm-479b1edb86800712405d9329814250a7{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-at3rfm-479b1edb86800712405d9329814250a7 av_one_third  avia-builder-el-48  el_after_av_one_third  el_before_av_one_full  flex_column_div av-animated-generic zoom-in  column-top-margin'     ><\/div>\n<div  class='flex_column av-33y9ma-28730b2b560bc4fb37f8b057d4b84c8b av_one_full  avia-builder-el-49  el_after_av_one_third  el_before_av_hr  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-ll0ooixw-6517ce09e6f44e48845bc37af546c207 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Celina Gonzalez Dammers has been working at SKOPOS CONNECT since 2021 \u2013 first as a working student and now as a Project Manager Communities &amp; CX. Our community management team looks after communities of well-known companies such as Porsche and Audi and supports them as a strategic consultant from recruitment to the planning and execution of studies and the activation of members.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-92t3qy-9a00080b4011039b04005c581ed7678f\">\n#top .hr.hr-invisible.av-92t3qy-9a00080b4011039b04005c581ed7678f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-92t3qy-9a00080b4011039b04005c581ed7678f hr-invisible  avia-builder-el-51  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<div  class='flex_column av-7ebw4a-b7e8dcf67462895663ebae399da61428 av_one_full  avia-builder-el-52  el_after_av_hr  avia-builder-el-last  first flex_column_div  '     ><section  class='av_textblock_section av-69gwve-d105c900aec9cb77672e1722548a97b1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Would you like to align your strategy more closely with your customers? Talk to us!<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-ldlp22vt-b0ec3d86debba01b8c70ef0726948d09-wrap avia-button-center  avia-builder-el-54  el_after_av_textblock  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldlp22vt-b0ec3d86debba01b8c70ef0726948d09\">\n#top #wrap_all .avia-button.av-ldlp22vt-b0ec3d86debba01b8c70ef0726948d09{\nfont-size:19px;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/outlook.office.com\/bookwithme\/user\/cb7bd9fb39454365af6bc10c83740a73@skopos-connect.de?anonymous&amp;ep=pcard'  class='avia-button av-ldlp22vt-b0ec3d86debba01b8c70ef0726948d09 av-link-btn avia-icon_select-no avia-size-x-large avia-position-center avia-color-orange'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"BOOK APPOINTMENT\"><span class='avia_iconbox_title' >BOOK APPOINTMENT<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2q3nfe-91a24a8b4eb053855df4e8b6a269840f\">\n#top .hr.hr-invisible.av-2q3nfe-91a24a8b4eb053855df4e8b6a269840f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2q3nfe-91a24a8b4eb053855df4e8b6a269840f hr-invisible  avia-builder-el-55  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>B2B stands for &#8216;bound to be busy&#8217;. Time is valuable and often limited. This means that surveys of this rather difficult target group are often not so easy to conduct via a panel. This is especially true when not just one, but several studies are in the planning stage.<\/p>\n","protected":false},"author":7,"featured_media":6227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,28],"tags":[],"class_list":["post-9456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight-community","category-use-cases-b2b"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Successful B2B communities | SKOPOS CONNECT<\/title>\n<meta name=\"description\" content=\"\u2713Successful B2B communities in the B2B sector \u25baThree factors for successful B2B communities \u25baRead on &amp; find out more here\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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