{"id":9448,"date":"2023-10-30T12:02:26","date_gmt":"2023-10-30T11:02:26","guid":{"rendered":"https:\/\/www.skopos-connect.de\/uncategorized\/agil-statt-fragil-die-staerken-von-communities-nutzen"},"modified":"2025-02-20T10:50:07","modified_gmt":"2025-02-20T09:50:07","slug":"agile-instead-of-fragile-using-the-strengths-of-communities","status":"publish","type":"post","link":"https:\/\/www.skopos-connect.de\/en\/news\/insight-community\/agile-instead-of-fragile-using-the-strengths-of-communities","title":{"rendered":"Agile instead of fragile \u2013 using the strengths of communities"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-locs2dg7-b6ebba64ec85923cfc75465af2388279\">\n.avia-section.av-locs2dg7-b6ebba64ec85923cfc75465af2388279{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/10\/Agil-statt-fragil01.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-locs2dg7-b6ebba64ec85923cfc75465af2388279 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-small-hide av-mini-hide avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-70 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='70' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9448'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-aga396-c06e4889ebb2230f29d3db2683b8584b\">\n.flex_column.av-aga396-c06e4889ebb2230f29d3db2683b8584b{\npadding:0 0 0 100px;\n}\n.avia_transform .flex_column.av-aga396-c06e4889ebb2230f29d3db2683b8584b{\nanimation-duration:2s;\n}\n\n@media only screen and (min-width: 990px){ \n.flex_column.av-aga396-c06e4889ebb2230f29d3db2683b8584b{\npadding:0 0 0 50px;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n.flex_column.av-aga396-c06e4889ebb2230f29d3db2683b8584b{\npadding:0 0 0 30px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n.flex_column.av-aga396-c06e4889ebb2230f29d3db2683b8584b{\npadding:0 0 0 10px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n.flex_column.av-aga396-c06e4889ebb2230f29d3db2683b8584b{\npadding:0 0 0 10px;\n}\n}\n<\/style>\n<div  class='flex_column av-aga396-c06e4889ebb2230f29d3db2683b8584b av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div av-animated-generic zoom-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-xtk3e-ab3db647ab06d3322b78c73cec5da8c6\">\n#top .av_textblock_section.av-xtk3e-ab3db647ab06d3322b78c73cec5da8c6 .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-xtk3e-ab3db647ab06d3322b78c73cec5da8c6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttop\">Agile instead of fragile<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pvmvu-5860573651f5c32a9bf1544e00677818\">\n#top .hr.hr-invisible.av-pvmvu-5860573651f5c32a9bf1544e00677818{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-pvmvu-5860573651f5c32a9bf1544e00677818 hr-invisible  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5wxe0a-451724dae6c57aba40f5b03a435a6fa4\">\n#top .av_textblock_section.av-5wxe0a-451724dae6c57aba40f5b03a435a6fa4 .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-5wxe0a-451724dae6c57aba40f5b03a435a6fa4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttop\">using the strengths<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3x9vcq-d53606fe48c7afd64ccacb8e4a7d39f3\">\n#top .hr.hr-invisible.av-3x9vcq-d53606fe48c7afd64ccacb8e4a7d39f3{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-3x9vcq-d53606fe48c7afd64ccacb8e4a7d39f3 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2sf3tm-e4fe0ed56438da720ba132efb87c1f9d\">\n#top .av_textblock_section.av-2sf3tm-e4fe0ed56438da720ba132efb87c1f9d .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-2sf3tm-e4fe0ed56438da720ba132efb87c1f9d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttop\">communities<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldlos6xz-7ab76c2c17ce7b07980dae9910fd3cca\">\n.avia-section.av-ldlos6xz-7ab76c2c17ce7b07980dae9910fd3cca{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2023\/10\/Agil-statt-fragil01_mobil.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-ldlos6xz-7ab76c2c17ce7b07980dae9910fd3cca main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_one_full  av-desktop-hide av-medium-hide avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-35 av-height-percent  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='35' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9448'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gij1je-558a8ea8846213799730675eff6536ef\">\n.flex_column.av-1gij1je-558a8ea8846213799730675eff6536ef{\npadding:0 0 0 100px;\n}\n.avia_transform .flex_column.av-1gij1je-558a8ea8846213799730675eff6536ef{\nanimation-duration:2s;\n}\n\n@media only screen and (min-width: 990px){ \n.flex_column.av-1gij1je-558a8ea8846213799730675eff6536ef{\npadding:0 0 0 50px;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n.flex_column.av-1gij1je-558a8ea8846213799730675eff6536ef{\npadding:0 0 0 30px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n.flex_column.av-1gij1je-558a8ea8846213799730675eff6536ef{\npadding:0 0 0 10px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n.flex_column.av-1gij1je-558a8ea8846213799730675eff6536ef{\npadding:0 0 0 10px;\n}\n}\n<\/style>\n<div  class='flex_column av-1gij1je-558a8ea8846213799730675eff6536ef av_one_full  avia-builder-el-8  avia-builder-el-no-sibling  first flex_column_div av-animated-generic zoom-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldlotw2q-a30b35d2838c2f12d3d6d4449cc7034f\">\n#top .av_textblock_section.av-ldlotw2q-a30b35d2838c2f12d3d6d4449cc7034f .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-ldlotw2q-a30b35d2838c2f12d3d6d4449cc7034f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttopmo\">Agile instead of fragile <\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1e8rl16-5e5f810d4390e13c22eb946c03a02d30\">\n#top .hr.hr-invisible.av-1e8rl16-5e5f810d4390e13c22eb946c03a02d30{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-1e8rl16-5e5f810d4390e13c22eb946c03a02d30 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldlou7mz-a1ad002485edc03860cee42eb06f6eb4\">\n#top .av_textblock_section.av-ldlou7mz-a1ad002485edc03860cee42eb06f6eb4 .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-ldlou7mz-a1ad002485edc03860cee42eb06f6eb4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttopmo\">using the strengths<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1cxgp0q-4f144a06fa3dba7b73e839a30e773241\">\n#top .hr.hr-invisible.av-1cxgp0q-4f144a06fa3dba7b73e839a30e773241{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-1cxgp0q-4f144a06fa3dba7b73e839a30e773241 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldloufz2-64ce4aee9850872d6ad834a2fcdf9fb5\">\n#top .av_textblock_section.av-ldloufz2-64ce4aee9850872d6ad834a2fcdf9fb5 .avia_textblock{\nfont-size:27px;\n}\n<\/style>\n<section  class='av_textblock_section av-ldloufz2-64ce4aee9850872d6ad834a2fcdf9fb5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"texttopmo\">communities<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9448'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1berte2-5f09dca5f66f48c69cee936953d28f6c av_one_full  avia-builder-el-14  el_after_av_section  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-ldlouqad-10a6e65d4a5d677ace3c1ccd49169ec6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">The digital era has changed market research and in doing so has brought the role of online research communities to the fore. Online research communities have the potential to significantly increase the quality and efficiency of research projects. In a recent webinar, we highlighted this aspect under the title \u201cAgile instead of fragile: Using the strengths of online research communities\u201d. We presented three insightful use cases and underlined the central message: there is a suitable community solution for every project, every goal and every question.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17ihnu2-2f05021373c2c80469ae5eefeab0a55f\">\n.avia_transform .flex_column.av-17ihnu2-2f05021373c2c80469ae5eefeab0a55f{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-17ihnu2-2f05021373c2c80469ae5eefeab0a55f av_one_full  avia-builder-el-16  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-ldlov350-983478ffd17b534660b001b984652254 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Agility in online research communities: case studies and best practices<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15vlgoa-2bdf7d5ec61d1da508b96f8ac38c4e0f\">\n#top .hr.av-15vlgoa-2bdf7d5ec61d1da508b96f8ac38c4e0f{\nmargin-top:20px;\nmargin-bottom:0px;\n}\n.hr.av-15vlgoa-2bdf7d5ec61d1da508b96f8ac38c4e0f .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-15vlgoa-2bdf7d5ec61d1da508b96f8ac38c4e0f hr-custom  avia-builder-el-18  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<div  class='flex_column av-127s3ca-f78760fd1c93780089365521865ad62e av_one_full  avia-builder-el-19  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-ldlovcmg-009981ee35c796b8d310214c22a0aab1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">At SKOPOS CONNECT, we support a variety of communities and thus provide a digital dedicated line from the company to the customer. We transform quick access to the customer into relevant insights. Agile techniques are crucial to meet the demands.<\/p>\n<p style=\"text-align: center;\">The design of an online research community depends heavily on the individual needs and goals of the customers. In joint workshops before the community is launched, important questions are clarified, such as the duration of the community (short-term or long-term), the branding, the recruitment methods, the focus on quantitative or qualitative research and the target groups (B2B, B2C, employees). This adaptability forms the basis for success.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcmvhe-80a2391d93c4a12051f0a0c501fa1547\">\n.avia_transform .flex_column.av-kcmvhe-80a2391d93c4a12051f0a0c501fa1547{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-kcmvhe-80a2391d93c4a12051f0a0c501fa1547 av_one_full  avia-builder-el-21  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-lks4pf6g-34fc7e8dc2ecad65871ccebcab46ddc9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Flexible design of communities<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jrwk76-8f2db56d776236c24f7832148707c991\">\n#top .hr.av-jrwk76-8f2db56d776236c24f7832148707c991{\nmargin-top:20px;\nmargin-bottom:0px;\n}\n.hr.av-jrwk76-8f2db56d776236c24f7832148707c991 .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-jrwk76-8f2db56d776236c24f7832148707c991 hr-custom  avia-builder-el-23  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<div  class='flex_column av-gx37qq-46878398b43980ad1398ca3b3249e938 av_one_full  avia-builder-el-24  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lks4pta3-c5a9a8dc6b0e62e4e86f182f25c41559 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Short-term communities, which exist for a limited period of time, are ideal for identifying issues and deriving recommendations for action. They offer the opportunity to accompany customers in their daily lives. By contrast, long-term communities are designed to maintain an ongoing customer dialog and strengthen customer loyalty.<\/p>\n<p style=\"text-align: center;\">The number of participants in online communities varies considerably. From small groups with 80 to 100 members to huge communities with over 40,000 members. The diversity of participants depends on the customer needs and research objectives.<\/p>\n<p style=\"text-align: center;\">The use of various research methods within the community enables comprehensive data collection. These include classic surveys, UX tests, product tests, moderated and unmoderated discussion forums, and recruitment for workshops. The flexible software architecture allows the integration of new tools and survey software to provide customers with the best possible solution.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1km0xu-1f2136bc7da94856ae70e8989a8f4646\">\n.avia_transform .flex_column.av-1km0xu-1f2136bc7da94856ae70e8989a8f4646{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-1km0xu-1f2136bc7da94856ae70e8989a8f4646 av_one_full  avia-builder-el-26  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-lks4r110-1d37e14093956a7a90da99ea0f342045 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Interactive research approaches and feedback integration<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dl4l2a-404def734c568a9ca687ea672dda22c6\">\n#top .hr.av-dl4l2a-404def734c568a9ca687ea672dda22c6{\nmargin-top:20px;\nmargin-bottom:0px;\n}\n.hr.av-dl4l2a-404def734c568a9ca687ea672dda22c6 .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-dl4l2a-404def734c568a9ca687ea672dda22c6 hr-custom  avia-builder-el-28  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<div  class='flex_column av-c0145e-f333b630b7ec95b5b7fd11bf8cb58d87 av_one_full  avia-builder-el-29  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lks4rhbc-b38a8384fac5afca46b2ecd833899ebe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Integrating interactive research approaches into online research communities is an effective way to make the research process agile. This includes using quick polls, surveys and discussions to capture members&#8217; sentiment quickly and efficiently. If needed, one-on-one interviews can also be conducted to address interesting posts or comments from members in more detail, thus keeping motivation high.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a7181e-069957faaba3753f22472f6465ccd5a5\">\n.avia_transform .flex_column.av-a7181e-069957faaba3753f22472f6465ccd5a5{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-a7181e-069957faaba3753f22472f6465ccd5a5 av_one_full  avia-builder-el-31  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-lks4s5fw-365e6dcbdab67fd53179e3fe2f308783 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">The redesign of an online service<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9tuwf6-4f8da8a2979003f522058961e19d64c6\">\n#top .hr.av-9tuwf6-4f8da8a2979003f522058961e19d64c6{\nmargin-top:20px;\nmargin-bottom:0px;\n}\n.hr.av-9tuwf6-4f8da8a2979003f522058961e19d64c6 .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-9tuwf6-4f8da8a2979003f522058961e19d64c6 hr-custom  avia-builder-el-33  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<div  class='flex_column av-7imxhe-e0987fb3e93a447e72d069906d211097 av_one_full  avia-builder-el-34  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lks4sqoj-70f59809559f533e6be2c546ebffaabd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">In collaboration with an energy provider, we have completely redesigned the customer portal. The agile approach comprised several sprints that were aligned with the customer&#8217;s sprint cycle. The participants were willing to accept changes and provide feedback on usability and features. The community acted as an advisory partner to ensure an efficient and successful redesign of the customer portal. This improved usability and user-friendliness.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-68tmhe-88fc2a90f17c198bac06a7d6f694dc47\">\n.avia_transform .flex_column.av-68tmhe-88fc2a90f17c198bac06a7d6f694dc47{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-68tmhe-88fc2a90f17c198bac06a7d6f694dc47 av_one_full  avia-builder-el-36  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-lks4t7a2-0cada126515198d72b7e249d8e0df099 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">A product test in a community<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4bk1yq-8074700b22c988f9c8e17c05b3e38a98\">\n#top .hr.av-4bk1yq-8074700b22c988f9c8e17c05b3e38a98{\nmargin-top:20px;\nmargin-bottom:0px;\n}\n.hr.av-4bk1yq-8074700b22c988f9c8e17c05b3e38a98 .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-4bk1yq-8074700b22c988f9c8e17c05b3e38a98 hr-custom  avia-builder-el-38  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<div  class='flex_column av-2yw2z6-dbef8b49915007c33bc35bf807a5f1e6 av_one_full  avia-builder-el-39  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lks4tnzn-165712f03a75ba786afecdb62c138e47 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">A special subsample was selected from a long-term community, i.e. a community within an existing long-term community was founded to test a product over a period of several weeks. Participants were selected on the basis of interaction and commitment. The iterative approach made it possible to dynamically adapt the test series and collect feedback from members. Members were intrinsically motivated and even at the end of the test wanted to be able to keep the tested product.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1586uy-415d6d82af9c86f6722663bcd3ef2e03\">\n.avia_transform .flex_column.av-1586uy-415d6d82af9c86f6722663bcd3ef2e03{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-1586uy-415d6d82af9c86f6722663bcd3ef2e03 av_one_full  avia-builder-el-41  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-lo77hu6n-be3515f9c09f80559e9f2547f522fd4a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">The beta app test of the DB Navigator<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-921ynu-d8694e1ab28addd0252d7512720b66ae\">\n#top .hr.av-921ynu-d8694e1ab28addd0252d7512720b66ae{\nmargin-top:20px;\nmargin-bottom:0px;\n}\n.hr.av-921ynu-d8694e1ab28addd0252d7512720b66ae .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-921ynu-d8694e1ab28addd0252d7512720b66ae hr-custom  avia-builder-el-43  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<div  class='flex_column av-6t1idm-9772e9d73341c13e4830ca2aaaf32964 av_one_full  avia-builder-el-44  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lo77i5tk-efbfe074948576a9fd78dd4740b5b92b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Deutsche Bahn conducted a beta test for its DB Navigator, involving members of a long-term community in the process. The community was asked to provide feedback on the app and helped to improve it through regular updates. Over a year and a half, almost 40,000 members were invited to test the app and provide continuous feedback before it was made available to the general public. The approach ensured quick results and close collaboration between the company and the members.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5jbuju-5f02f1c239efdabd2b9ae8165660d616\">\n.avia_transform .flex_column.av-5jbuju-5f02f1c239efdabd2b9ae8165660d616{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-5jbuju-5f02f1c239efdabd2b9ae8165660d616 av_one_full  avia-builder-el-46  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-lo77is4g-35642c1c6d79be2571798a5e578f4815 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Efficiently achieve research objectives and generate qualitative results<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3k6c1m-230257ca06b3cdcd539f104ae2c43e41\">\n#top .hr.av-3k6c1m-230257ca06b3cdcd539f104ae2c43e41{\nmargin-top:20px;\nmargin-bottom:0px;\n}\n.hr.av-3k6c1m-230257ca06b3cdcd539f104ae2c43e41 .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-3k6c1m-230257ca06b3cdcd539f104ae2c43e41 hr-custom  avia-builder-el-48  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<div  class='flex_column av-2gf7ze-1ba3863b4c2bb94920f430c3341fcbbd av_one_full  avia-builder-el-49  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lo77j26z-3b4821eaa8165120d3f704d4aaeb5bea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Agile practices offer enormous advantages for online research communities. Through flexible adaptation, a wide range of research methods and interactive research approaches, research goals can be efficiently achieved and qualitative results obtained. These approaches make it possible to focus on the needs of customers and members and to make the entire research process dynamic and effective. By involving the community as an active partner and advisor, companies can gain valuable insights and make better decisions.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-am02y-cdc0c2dc0a2f0d86ef897164970af895\">\n.avia_transform .flex_column.av-am02y-cdc0c2dc0a2f0d86ef897164970af895{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-am02y-cdc0c2dc0a2f0d86ef897164970af895 av_one_full  avia-builder-el-51  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><section  class='av_textblock_section av-qxde3e-c4fa695096955eea0c5c39d105c90ab2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">The author<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pk5hii-a1a76b8c608d8bd27e1a12e92ad277e6\">\n#top .hr.av-pk5hii-a1a76b8c608d8bd27e1a12e92ad277e6{\nmargin-top:20px;\nmargin-bottom:20px;\n}\n.hr.av-pk5hii-a1a76b8c608d8bd27e1a12e92ad277e6 .hr-inner{\nwidth:200px;\nborder-color:#ff9c1b;\n}\n<\/style>\n<div  class='hr av-pk5hii-a1a76b8c608d8bd27e1a12e92ad277e6 hr-custom  avia-builder-el-53  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hdfeq-42d7675295e6a5846f04f075b92085c8\">\n.avia_transform .flex_column.av-1hdfeq-42d7675295e6a5846f04f075b92085c8{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-1hdfeq-42d7675295e6a5846f04f075b92085c8 av_one_third  avia-builder-el-54  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-animated-generic zoom-in  column-top-margin'     ><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-chagz6-a0b6075b69121a426ff95b6d97faba45\">\n.avia_transform .flex_column.av-chagz6-a0b6075b69121a426ff95b6d97faba45{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-chagz6-a0b6075b69121a426ff95b6d97faba45 av_one_third  avia-builder-el-55  el_after_av_one_third  el_before_av_one_third  flex_column_div av-animated-generic zoom-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lo77jvvp-de6093548cd32e6c9479739bf99c577f\">\n.avia-image-container.av-lo77jvvp-de6093548cd32e6c9479739bf99c577f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lo77jvvp-de6093548cd32e6c9479739bf99c577f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lo77jvvp-de6093548cd32e6c9479739bf99c577f av-styling- avia-align-center  avia-builder-el-56  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2924 avia-img-lazy-loading-not-2924 avia_image ' src=\"https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2022\/12\/Janina-Schallenberg_sw.jpg\" alt='Janina' title='Janina'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2022\/12\/Janina-Schallenberg_sw.jpg 300w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2022\/12\/Janina-Schallenberg_sw-80x80.jpg 80w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2022\/12\/Janina-Schallenberg_sw-36x36.jpg 36w, https:\/\/www.skopos-connect.de\/wp-content\/uploads\/2022\/12\/Janina-Schallenberg_sw-180x180.jpg 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lks46ui6-0814b5706765351e92b02e2e1f26033a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Janina<br \/>\nProject Leader<br \/>\nCommunities &amp; CX<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-at3rfm-479b1edb86800712405d9329814250a7\">\n.avia_transform .flex_column.av-at3rfm-479b1edb86800712405d9329814250a7{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-at3rfm-479b1edb86800712405d9329814250a7 av_one_third  avia-builder-el-58  el_after_av_one_third  el_before_av_one_full  flex_column_div av-animated-generic zoom-in  column-top-margin'     ><\/div>\n<div  class='flex_column av-33y9ma-28730b2b560bc4fb37f8b057d4b84c8b av_one_full  avia-builder-el-59  el_after_av_one_third  el_before_av_hr  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-ll0ooixw-6517ce09e6f44e48845bc37af546c207 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Janina Schallenberg has been employed at Connect since 2017, first as a working student and then for 5 years as a project leader for communities and CX. She works with customers from well-known companies in the mobility, health insurance, food retail and trade sectors.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-92t3qy-9a00080b4011039b04005c581ed7678f\">\n#top .hr.hr-invisible.av-92t3qy-9a00080b4011039b04005c581ed7678f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-92t3qy-9a00080b4011039b04005c581ed7678f hr-invisible  avia-builder-el-61  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-7ebw4a-b7e8dcf67462895663ebae399da61428 av_one_full  avia-builder-el-62  el_after_av_hr  avia-builder-el-last  first flex_column_div  '     ><section  class='av_textblock_section av-69gwve-d105c900aec9cb77672e1722548a97b1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Would you like to align your strategy more closely with your customers? Talk to us!<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-ldlp22vt-b0ec3d86debba01b8c70ef0726948d09-wrap avia-button-center  avia-builder-el-64  el_after_av_textblock  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldlp22vt-b0ec3d86debba01b8c70ef0726948d09\">\n#top #wrap_all .avia-button.av-ldlp22vt-b0ec3d86debba01b8c70ef0726948d09{\nfont-size:19px;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/outlook.office.com\/bookwithme\/user\/cb7bd9fb39454365af6bc10c83740a73@skopos-connect.de?anonymous&amp;ep=pcard'  class='avia-button av-ldlp22vt-b0ec3d86debba01b8c70ef0726948d09 av-link-btn avia-icon_select-no avia-size-x-large avia-position-center avia-color-orange'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"BOOK APPOINTMENT\"><span class='avia_iconbox_title' >BOOK APPOINTMENT<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2q3nfe-91a24a8b4eb053855df4e8b6a269840f\">\n#top .hr.hr-invisible.av-2q3nfe-91a24a8b4eb053855df4e8b6a269840f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2q3nfe-91a24a8b4eb053855df4e8b6a269840f hr-invisible  avia-builder-el-65  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The digital era has changed market research and in doing so has brought the role of online research communities to the fore. Online research communities have the potential to significantly increase the quality and efficiency of research projects. In a recent webinar, we highlighted this aspect under the title \u201cAgile instead of fragile: Using the strengths of online research communities\u201d.<\/p>\n","protected":false},"author":7,"featured_media":6419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-9448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight-community"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agile instead of fragile | using the strengths of communities<\/title>\n<meta name=\"description\" content=\"\u2713Agile instead of fragile \u25ba Utilising the strengths of communities \u25baAgility in online research communities: case studies and best practices\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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