COMMUNITY RESEARCH INTEGRATED INTO QUALTRICS
Creating your own (branded) community gives you fast and direct access to an active, engaged and innovative group of individuals who are eager to help you develop your products. Deutsche Bahn – the German railway company – has perfect prerequisites for operating such a successful, long-term research community: More than seven million people travel with Deutsche Bahn every day and thus have a personal interest in influencing and helping to shape its products and services.
Find out how Deutsche Bahn have successfully combined the proficient methodology used by Qualtrics with their motivated community members and the underlying, easy-to-use platform. They use Qualtrics to programme their questionnaires independently and work with Qualtrics‘ analysis and monitoring tools in order to generate live reportings for their internal clients in real time.